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DMG developed its basic strategic model and approach on worldwide political battlefields.

We apply this model throughout the research, planning and implementation of powerful programs designed to deliver the margin of victory to our clients. The model is central when we help manage communications in a corporate crisis, bring a product or service to market in an environment of change, help develop, position or re-position a brand, formulate more focused competitive strategies or drive culture change efforts through motivation and training.

Our experience grounds us in the use of communications and information technologies as the world’s currency of economic and political power. We understand these forces of change and how they may be shaped to our clients’ benefit.
DMG teaches leaders, companies and campaigns how to win by teaching them how to think, plan and act like an insurgent, not an incumbent — to be a true revolutionary.

Today’s business and political environment is very tough on incumbents — consumers and voters have more choices and more information; they’re very sophisticated and very cynical. That’s why the insurgent has the edge in the Information Age.

In this difficult environment, success involves building more strategic and sustainable consumer or voter relationships than ever before. Rarely today does a corporation or candidate get a second chance.

Executive Training

Zyman Group and DMG have established a variety of proprietary and disciplined training and learning systems. These involve corporate CEOs, board of directors, senior executives and management leaders and individuals in charge of day-to-day execution.

Underdog Advantage training sessions range from two hours to two days. Topic examples include:

BECOME AN INSURGENT:
Re-focusing and re-energizing your strategy, organization and culture to increase profitability and success.
FOCUS ON CUSTOMERS:
De-briefing methods to learn more effectively and efficiently from consumers to create an increasingly robust and profitable marketing dialogue.
RESEARCH LIKE AN INSURGENT:
Special attention is given to cutting-edge research techniques and to tracking and predicting early adopter, soft support and hard support perceptions, behaviors and opportunities.
©2010 DMG, Inc.