What do US Special Ops, Google, George Washington, Starbucks and Oprah Winfrey have in common?

They use the insurgent approach of The Underdog Advantage to win.

All of these examples live by boldness, imagination and a bias for action.

You and your business are in a constant battle for the hearts, minds and wallets of today’s consumers. To succeed in this age of increasing clutter and competition, you’ve got to learn to develop the same opportunistic and aggressive strategies and tactics used by successful underdogs in politics, business and on the battlefield — and never settle for anything less than the win, the whole win and nothing but the win.

The Underdog Advantage shows you how to win in a new, hyper-competitive age.

David Morey and Scott Miller are two of today’s most sought-after political and business strategists.

They masterminded winning presidential campaigns for Vincente Fox in Mexico, Corazon Aquino in the Philippines and Kim Dae Jung in South Korea, among other world leaders. They’ve engineered winning congressional and gubernatorial campaigns throughout the US. And, they helped many of the world’s top companies ­ including Microsoft, Coca-Cola, Apple Computer, Nike, Disney, Verizon, Visa, McDonalds and 7-Eleven. In addition to their strategic consulting assignments, David and Scott have trained top executives to be great insurgents, using the principles of The Underdog Advantage.

David Morey is founder, President and CEO of DMG and Vice Chairman of Zyman Group.

David’s experience in global political campaigns and business has made him one of the leading strategic communications consultants in the US. He is also Adjunct Professor of International Affairs at Columbia University specializing in media and politics. Recently, he served as Chairman of the Council on Foreign Relations’ Task Force on Public Diplomacy.

His political clients include Corazon Aquino, Boris Yeltsin, the Dalai Lama, Kim Dae Jung, Roh Moo Hyun, Chen Shui-bian and Vicente Fox.

His global business clients include Verizon, Coca-Cola, Microsoft, Nike, KPMG, Arnold & Porter, McDonalds, Visa, Procter & Gamble, TPG, Reebok, JE Seagram, Hughes Space and Communications, Wendy's International, Allied Domecq and Bancomer.

David was Foreign Policy Advisor to U.S. Senator John Glenn and a journalist in Eastern Europe and the Middle East. He studied at the Wharton School and Princeton University’s Woodrow Wilson School, and was a Paul P. Harris scholar at the London School of Economics where he received his Master’s Degree.

He serves on a number of corporate and public sector boards. And he was a four-time All-American Decathlon competitor, IC4A Champion and a member of several US national teams.

Scott Miller is Chairman of Zyman Group, and founder of Core Strategy Group and the Sawyer/Miller Group — the pioneering political strategy firm of the worldwide electronic democracy.

As one of the top strategic marketing and communications consultants in the world, Scott has worked with Coca-Cola, News Corporation, Cox Newspapers Microsoft, Apple Computer, The Home Depot, Highfields Capital, McDonald’s, Disney, Dell Computers, CitiGroup, Janus Capital Group, Visa, Gap, Reebok, Exxon, Miller Brewing Company, 7-Eleven, The Tribune Company, Samuel Adams Beer and Stew Leonard’s.

Scott began his career in advertising and subsequently become Executive Vice-President and Creative Director of McCann-Erickson USA. Among his account responsibilities were Coca-Cola, Miller Brewing Company and Exxon. He won every major award for creative excellence, including several Clio awards and a Silver Lion at the Cannes Film Festival.